Headings seem like such a small element of any website or blog post, but the truth is that they can have a big impact on what you write. If you use them on every blog post, you’re not only helping people get through your content, but you’re making your site look better (and a few more fun things). Here are a few reasons you should be using headings in every post – you don’t regret it!
The first thing you want to do on your site is create a sample post with all your heading styles in it, then screenshot that. This way you can get an idea of what all your headings look like, and you’ll be able to use them without any guesswork. I have a pretty wide variety of headings on my site so that I can always have one to suit what I need.
Break Up Your Content
No matter how interesting your content might be, if someone lands on your page and just sees a huge block of text, they’re not going to want to read it. Despite humans being advanced creatures who like knowledge and all that yada yada, the truth is that we’re pretty simple, and pretty lazy. Just like a book has pages that we can turn to feel like we’re progressing, a blog post needs headings so you can feel like you’re actually moving through the page. It’s science – breaking up your content with headings will make people more likely to read it.
Make it Look Good
You don’t need to break up your content just for reading purposes, it also looks better. Text on its own just isn’t that attractive. Your headings can be colourful and have a really nice style, and will make reading your blog posts actually enjoyable. Plus, a simple heading style will make it look like you put a lot of time and effort into crafting that post.
Better for SEO
Google likes heading – especially H2 because it is setup as a heading that all people have, and is the next important heading from H1. It’s a great heading to use to break up content through the page because Google knows that it is a subheading that contains topics and keywords that are relevant to your content. Some people advise that you stray away from using H1 on blog posts, because WordPress already implants an H1 in the meta information of the page to tell Google what the post is about. If Google is going to scan your content, then make it as easy as possible for it to get through by using the proper headings.
If you can use headings in your post the right away, it will do loads for your site. Not only will it please Google and make it more likely for people to find your site, but it will help people read through and enjoy your content once they arrive.