Pinterest has only been growing in recent months, and more and more bloggers and entrepreneurs are realizing what a valuable marketing tool it can be. In the past few months I’ve been working hard to improve my Pinterest activity, and it is now my number one source of traffic. There are tonnes of posts out there on the web about long form Pinterest strategies and ways to grow your followers long term. But if you’re looking for something simple, these are 5 actions that you can take right now to grow your Pinterest traffic.
Pin Pin Pin!
This one is pretty self explanatory, and if you like using Pinterest, this shouldn’t be hard to do. Pin! Pin all the time. The recommended amount is atleast 100 a day. This sounds like a lot when you’re sitting back and looking at the number, but once you actually start pinning we all know it’s easy to get lost in the pins, and soon you’ll reach 100 in no time at all.
Pinning is vital because it get’s your name and your profile out there. Even when you’re not pinning your own content, your putting your account out there for people to see. Not to mention that people are much more likely to follow you if you have a tonne of pins on your account. If you come to a profile that only has 300 pins, while the one next to it has 3000, which one are you more likely to start following?
Like Pins from Your Source
This is one that not a lot of people know about. There is actually a Pinterest feed automatically generated where you can see all the pins coming from your website. This means not only pins that you’re pinning, but all the pins that anyone out there is pinning from your site. To access it you just need to go to pinterest.com/source/yourdomain. For example, my feed is https://www.pinterest.com/source/whitecornercreative.com/.
This is not only helpful so you can see what people are pinning, but so that you can go and give them some support. Pins with repins, likes, and comments do better – that’s a given. So go to this page every once in a while, maybe even once a day, and interact with the pins people are pinning from your site. This will boost them and extend your reach. Not to mention it might turn a pinner into a follower if they see you interacting with their pins.
Join Group Boards
Group boards are the masters of the Pinterest world. They have all the followers you wish you had, just waiting to view content in your niche. Every time you pin to one of them you are not only reaching your own following, but all the people following those boards. This is the number one way I’ve seen a jump in my Pinterest traffic in the last little while, and I even wrote an entire post dedicated to it here – with some recommendations for group boards to join to get you started.
Follow Other Pinners in Your Niche
What’s a better way to get other Pinners to follow you then to follow them? Now you don’t want to go crazy and this isn’t some sort of like for like scenario, but take the time to browse through the other Pinners out there and find some that you genuinely want to follow. You can hope that they will like you back, but at the very least you are finding some more great content to pin, and you are putting your account on their radar.
If you’re looking for accounts to follow, there are Facebook Groups that often have Pinterest follow threads, and those will be bloggers in your niche. You can also look at the accounts of Pinners who are within your niche and have lots of followers. Look at their follower list, and follow people that are following them. This way, you know that these people are looking for quality content similar to yours, and are more likely to follow you back!
Delete Unpopular Pins
This is one thing that is still in the beta stages of testing, and I’m just starting to implement in my own site, but a lot of people rave about it. The theory behind this strategy is that Pinterest shows search results in people’s feeds from boards that are more popular. And they determine how popular a board is by how much of its content is repinned. It makes sense – the more repins a pin has, the more popular that pin has, and the more popular pins a board has, the more popular that board is.
So, that means that – in theory – pins with no repins are dragging your board’s average down. So, every once in a while, maybe even once a week, visit your boards and delete pins that have less than 2 repins. The first time you do this it will be a lot of work, but after that it will get easier and easier every week, and soon you will see an improvement in your repins as you content is deemed more popular and shows up more in people’s feeds.
Rearrange Your Boards
When people come to your Pinterest account, regardless of how many boards you have, they aren’t likely to scroll to the bottom. They’ll see the first ten or so boards you have, and then move on if they don’t find something interesting. So this means you need to give them something to look at. If it’s December and people are looking for Christmas recipes or creative ideas on how to wrap their presents, it doesn’t make much sense if your Christmas board is at the bottom of your page. That’s why you need to rearrange your boards with the seasons. Most of these things are intuitive – summer related things in summer, winter in winter, exercise boards in the new year when everyone is looking for motivation – you get the drift.
But at the same time, you don’t want to let these boards cloud your brand. Your boards that are most relevant to your brand should stay at the top no matter what, and the season relevant boards should change right after them. I like to keep 8 boards that are relevant to my brand at the top, and then change the next four to correspond to the season and what people are searching for. On January 3, 2016 – when I took this screenshot and when I updated this post – my relevant seasonal boards were motivation, wintertime, dream desks, and hang, because people are always looking to revamp things (their home, their desks, their bodies) in the new year.
Do you put any of these strategies into action?